About Me

A UI/digital designer in Manchester with over a decade of experience in the creative industry. I specialize in end-to-end design, from discovery phase to concepting and final design, covering areas like web/app UI design, branding, campaign concepts, and social media marketing.

With a 1st Class Honours Degree in Graphic Design and Illustration earned in 2011, I've delivered multi-channel creative solutions across various sectors. My passion lies in creative solutions which drive business results and KPIs, whilst always respecting brand guidelines and customer needs.

Key successes:

• Promoted to Senior UI & Digital Designer at the Modern Milkman in 2021, where I subsequently recruited and led a team of 5 designers. In addition to my design responsibilities, I also assumed line manager duties which included regular 1-2-1s and coaching with my direct reports as well as defining the design teams OKRs in order to achieve business KPIs.
• Driven business results and brand awareness through leading brand campaigns. Such as Modern Milkman Summer Action Campaign and the 2022 New Year Campaign. Developing the concept and story, through to creating the design style guides which were rolled out across the design team and used to create a coherent campaign.
• The lead and sole designer in the launch and development of the Copperhead Brewery brand resulting in cumulative sales of +1 million products and retail/brand exposure across the Houston Texas area.
• Sole graphic designer for Welsh heavy metal band ‘Bullet For My Valentine' and their greatly anticipated beverage company. With an online reach of +9m the beverages are sold worldwide via award winning winery, LymeBay - https://lymebaywinery.co.uk
• Repeat product designs for Shark Wheel LLC California (as seen on ABC's Shark Tank) & distributed over 20 countries. https:/sharkwheel.com

So now you know a little more about me, check out my work...