Ambrose Wilson
An engaging Easter campaign for womenswear brand Ambrose Wilson. From hidden Easter egg animations to fully responsive landing pages
Client: Ambrose Wilson
Role: Web Designer/Developer
Software used: Adobe Creative Suite, HTML, CSS, Fatwire
01
The Brief
The Brief
The brief from marketing was to create the look and feel of the Ambrose Wilson 2019 Easter Campaign. For future use on all Easter trading promotions, from fully responsive landing pages to webpage banners and e-mails. Staying within brand guidelines, yet delivering a fresh and fun Easter campaign.
02
Brand Toolkit
Brand Guidelines
Part of the Easter campaign was for the Ambrose Wilson VIP customers, therefore I referenced the VIP toolkit when creating my Easter egg design. I used the gold foil texture to create a pattern on the Easter egg that I designed in Photoshop. For the rest of the Easter trading visuals, I produced a watercolour background that could be transferred on all other promotional content, from homepages to banners to e-mail marketing.
GRANDMA'S LIPSTICK
HEX: C46876
BABY BLUSH
HEX: FCE2E1
PEACHY
HEX: F9B1AA
03
Animation
Adobe Animation
Part of the Easter campaign was to create an Easter egg animation that would pop up once the user had been interacting with the site for a certain amount of time. The egg would explode with a discount coupon as a delightful surprise for the customer browsing, to incentivize the customer to carry on shopping online. I created the egg assets in Photoshop, then animated the egg to explode with the coupon using Photoshop's video timeline feature.
04
The Result
Outcome & Usage
The outcome was a consistant set of refreshing designs for sitewide usage, from responsive homepages and promotional banners, to dropdown menus and e-mail marketing.
The campaign received very positive feedback from marketing and customers alike. The watercolour assets proved popular and have since been developed for N Brown's other fashion brands such as Premier Man and House of Bath on numerous campaigns.
