Modern Milkman
New Year Campaign 'Greener You in 2022'
Role: Creative lead
01
Campaign Aim
Campaign Aim
January is a key acquisition period for the Modern Milkman with people wanting to start the new year off with good intentions and wanting to make a positive change. The aim was to create an engaging New Year Campaign that drives acquisition through all channels and encourages customers to kick start their New Year goals.
02
Campaign Style
Campaign Style
Pastoral
HEX: #EFFED8
Wasabi
HEX: #AED077
Grass
HEX: #105F14
Lemonade
HEX: #EFDE9B
Raisin Black
HEX: #202121
Campaign strapline
Omnipop Sans
Omnipop Brush
03
The Outcome
The Outcome & Result
The campaign rolled out on all channels including Paid Social, SUNP and Direct Mail.. The campaign was hugely successful for acquisition. With 58,800+ new customers between the 3rd January to 13th February.
