Happy Cakes

A cheerful & engaging progressive web app for Happy Cakes

Happy Cakes

Client: Happy Cakes

Role: UI Designer

Software used: SketchApp, HTML, CSS/SASS

01

The Brief

Insight

My first task was to create a fun design of a cake product builder for a progressive web app. The cupcake character would start off sad, plain and undecorated. The users job was to make and decorate the cupcake. At each stage the user has choices to make and with every stage complete the character would get progressively happier. The final goal would be to finish making the cake and which in turn would make the cake character happy.

My second task was to build the app in flat HTML and SCSS. It would then be handed off to the senior developer who incorporated the elements/components into React.js.

02

UX Design

Delivering an App-like Experience

The Happy Cakes progressive web app needed to be responsive and intuitive, it needed to work just as well on mobile as it does on desktop. I experimented with various wireframe layouts and tested them with Invision's prototyping.

happycakes

03

Toolkit

Branding

Happy Cakes is a light-hearted, cute app, I wanted to reflect this with soft pastel colours and the use of informal san-serif fonts.

CUTE CORAL

HEX: EF6A65

PEPPERMINT BLUE

HEX: ADE2FF

BANANA CUSTARD

HEX: FFFB97

BABY CARNATION

HEX: FFC2E1

PURPLE AMETHYST

HEX: E4B4FD

SPEARMINT GREEN

HEX: B5FFE3

Headings

04

UI Design

UI Asset Creation

Using the vector program SketchApp I created each UI component. These illustrations had to be recognisable even when viewed at small sizes, so designed illustrated them with a simplistic yet intuitive aesthetic.

happycakes

05

Development

Using Code To Bring Happy Cakes To Life

I coded and styled Happy Cakes in HTML and SCSS, I then handed it off to the senior developer who incorporated the elements into React.js

happy cakes

06

The Result

The Birth of Happy Cakes

The result was a user friendly progressive web app which lead the user to intuitively follow each step and reach the end goal of creating a Happy Cake to share with others.

In the future this app could be developed further by adding more options and perhaps the theme could change between seasons/festivities like Christmas and Halloween.

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Let's talk!

Want to discuss a project or job?
Message me:
contact@helen-hebenton.com