Modern Milkman
Sustainable summer campaign 'Message on a Bottle'
Role: Creative lead
01
Challenge
The Challenge
Every summer, The Modern Milkman launches a community-focused campaign to raise awareness about environmental issues. In Summer 2022, our aim was to tackle the ocean plastic waste crisis. Through a children's art competition, we aimed to have kids create artwork that raises awareness. The winning artwork would be printed on milk bottles distributed to our customers on the milkround. Our goal was for children to convey their concerns through art, hoping to inspire their parents, the older generation, and those in positions of influence.
02
Ideation
Conceptual Ideation
As the Creative Lead for the campaign, I co-created the initial concept with a copywriter to address the ocean plastic waste crisis through a children's competition. I developed the style guide and visual identity. I then led the creative team in producing design assets, ensuring a cohesive and impactful campaign.
03
Style Guide
Campaign Style
Milkman Blue
HEX: #B6DCE1
Banana Cream
HEX: #FODF97
Dark Denim
HEX: #365369
Blue Day
HEX: #3E7FB2
Fresh Grass
HEX: #ADD172
Omnipop Sans
Omnipop Brush
04
The Outcome
The Outcome & Result
The campaign concept and style was rolled out to the creative team and multi channel assets were produced from Key Stage 2 educational packs to engaging animations.
The campaign received national press coverage. This initiative empowered children to express environmental concerns through art, emphasising collective action and The Modern Milkman's commitment to a nationwide impact. Media coverage amplified awareness and community mobilisation.
